SOUND WAVE STRATEGY
Client
Testimonials
Since 2015, Whitney has helped over 250 brands and bands uncover what makes them unique, create a brand that feels true to them & connect with their audiences. Below are a few testimonials from clients who have teamed up with her as a coach and course instructor.
S.A.A.R.A.
Independent Artist, "Music Press Success" Crash Course
"I discovered Whitney's services through a workshop run by Music Production for Women on how to up level self-managing your PR as an artist. Whitney led an introductory session which was inspiring and illuminating and made sense of how to build a campaign from scratch. I reached out to her as I wanted to get a bit more guidance and help with building a strong PR campaign for releasing my debut music video and was short on time and resources.
Whitney was amazing. On our first call, she outlined the best ways in which I could approach my marketing strategy and gave advice on how I could work with her to maximize the time and finances I had available. I opted for the 'Music Press Success' Crash Course and a power hour where we worked together to build up a contact list of journalists that would suit the type of release I was planning.
Throughout the process, Whitney was super engaging, practical, encouraging and listened closely to what I wanted to say about my music and achieve with my campaign. She was an absolute tour de force with helping me compile a contact list that I can use again. I was also given the tools and the confidence to continue this process in the future which, in addition to a successful campaign resulting in press coverage, is a huge win. I no longer feel confused, lost, and scared when it comes to promoting my music myself."
Adam Mason
Record Label Owner & Artist Manager, 45 Riots, Coaching
"I was managing a small independent record label launching a new music artist with a debut single and album to follow when I came to Whitney through an industry recommendation. She was prompt to respond and scheduled a convenient time to speak by phone to learn more about my needs. We quickly curated a strategy that was crafted to my project, timeline, and budget, and dove right in. Whitney is highly organized and has a vision of how everything should flow to maximize productivity and address the priority items of a project such as this.
Staying on deadline is always important to her, even if it means the deadlines need to be adjusted, as long as a deadline always exists to keep things on track with integrity. She brings to the table her great expertise and partnerships in the music business, having worked for major record companies, and delivers.
Whitney's wonderful professionalism and enthusiasm should not be overlooked. She is a very warm and caring human being and that shines through in her work and role amongst a team. She was extremely patient when we were dealing with internal challenges that pushed back our planned timeline, and yet ever present to keep us connected and moving forward. She amended our strategy and calendar myriad times to accommodate all of our changes from within our own team and she always lent words of encouragement and conviction to help us stay positive through difficult times.
Working with Whitney has been a wonderful experience and I certainly hope to have the opportunity to collaborate with her again in the near future. She manages her business as a boutique and works with you as a partner on your project, uniting with your own vision; she's someone you can rely upon as added strength on your team, always at the ready to make the next move happen and guide you with expert advice and creative solutions."
Andrew Rodger
Independent Artist, Coaching
"As an unsigned, indie musician, handling all aspects of my career - from writing and recording, to promotion, booking and sales, it is safe to say that it can all be a little intimidating at times. In the past few months though, the path forward has become clearer and easier thanks to working with Whitney.
It was very evident right from my first session with Whitney, that she is a kind, caring and compassionate person. She truly wants you to succeed and achieve your goals! Her knowledge, attention to detail, and action plans go above and beyond.
The plans laid out are easy to understand and initiate. Whether it is in a free seminar, or a one-on-one session, I am always left feeling empowered and uplifted, with newfound knowledge, ready to take on the next challenge. Ready to move my music career forward.
Working with Whitney has not only changed how I see my career, but it has also changed how I see myself. I’m more confident in my next steps because I have the right info to make the right plan that suits my own personal goals. If you’re looking to take your career to a new level or a new path, whether you are an unsigned artist like myself, or an established musician in the business, you need to reach out to Whitney - she can help and she wants to help!"
Shaylee Simeone
Independent Musician, Coaching
"I had the most INCREDIBLE experience working with Whitney. I don't have a lot of experience in PR/Marketing, and honestly everything about it overwhelms me. I wish as independent artists we didn't have to mess with the business side of things and could simply focus on the creative, but alas, we do!
So, I pretty much started at square one. Whitney met with me through several Skype meetings where she walked me through well organized, easy to understand curriculum about marketing, social media planning, branding, public relations, and playlists. She also had slideshows to give me and a bunch of content, so I didn't have to scramble to take notes or remember everything, it was right there in front of me! That was so helpful and made it a lot more palatable.
I chose the track where I learned and did a lot of the work myself in most areas, and then she did the brunt of the work with PR since she had the knowledge and connections. But she even taught me how to do that afterwards and connected me with people so that I would be able to do it in the future. That's the really neat thing about Whitney's approach. She wants to teach and equip artists, because she understands how crazy expensive it can get to hire people out every single release. And I promise you, if I can learn it, anyone can learn it! Whitney is a patient teacher and is super easy to follow.
So, all in all I had great success with my release after working with this company. My social media plan played out fluidly, the PR Whitney connected me with was excellent and the press release she wrote for me was very professional, and I successfully landed a few Spotify playlists using the methods she taught me. There is no magic button, it takes a lot of work, but it is doable and worth it if you put in the effort!
I highly recommend working with Whitney... it is so worth it. It's like the whole 'teach a man to fish' metaphor. You will use this knowledge throughout your entire musical career! And us independent artists can use all the help we can get. :)"
WKNDR
Band Member, Coaching
"Our band's shows had always been well attended, but then that changed and we couldn't figure out why. Fewer people (for the most part) were coming out and it wasn't just one isolated time. It was starting to get discouraging, so I contacted Whitney for help!
She sat down and gave me so many insights and tools to use going forward so we could advertise our show more effectively and get folks to come. I was relieved to have concrete strategies to share with my bandmates and use instead of just guessing what would (or wouldn't) work.
The night of the show came and well over 100 people came!! It was an amazing night and it was encouraging to know that we could still get this kind of response! I'm so thankful to Whitney for believing in us and sharing her wisdom about all things indie hustle!!
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You cannot go wrong with this company. Whitney knows exactly what she's talking about and has suggestions for musicians of all kinds. Whitney is professional, so kind, and has an enormous wealth of information and guidance to offer. You can tell that she really cares about you! I wholeheartedly recommend using this company for your needs as an indie artist/band!!"
"My experience with Whitney has been incredibly useful towards my career as an artist. The DIY approach gave me the knowledge to conduct a PR campaign myself! In turn, I landed multiple press features with my latest release. I am now more confident with PR, and my artistry in general. Whitney truly cares about the artist, and it shows in her work and results! I highly recommend her services!" -Charis Martin, "Music Press Success" Crash Course & Coaching
"I worked with Whitney to stand up processes for music press and playlist pitching. This investment in building the skillset was a fraction of the price of hiring a firm to do this for me, and I out-performed the previous company I paid to do the work on previous releases. Would recommend to anyone looking to grow, learn, and take control of their music marketing and promotion." -Patric Moran, "Music Press Success" Crash Course & Coaching
"I gotta tell you, it's honestly really comforting and nice to have a plan, it makes it all a lot easier to always know what's ahead! I think the way I write and express myself has become more honest and heartfelt, and it feels more fulfilling to post. I used to be afraid of not being perfect. I felt like trying to make it as a woman in the industry was such an uphill battle that I had no room to slip up. But none of this is about being perfect. I've been learning that the more you give of yourself, the more you show your vulnerabilities and nuances and flaws, the more your audience can have a relationship with you. I've learned there is no better feeling than writing/recording/performing and putting every pore of yourself into it. And I'm learning that there's no greater disservice to oneself or one's artistry than to dilute who you are to try to please everybody." -Calista Garcia, "Music Press Success" Crash Course & Coaching
"After taking the 'Music Press Success' course, I felt confident in my ability to self-promote my debut album... & I've actually gotten results!! I have pitched my album to several different outlets & have been featured. Before taking this course, I didn't even realize the power of a press release! I'm glad this course was able to point me in the right direction." -Keely Burn, Music Press Success" Course
"As a producer and app developer startup (Light the Music), I have seen Whitney deliver the insight, tools, and execution that has moved my music clients and my own company forward. Results matter, and I wouldn't post a review if I didn't fully believe in their work!" -Steve Van Dam, Coaching
"This is by far one of the best and most dedicated music marketing businesses in the area. Through multiple coaching sessions, I understand the importance of building a great music brand. From PR work to setting professional goals in the music industry, Whitney has got your back. Speaking on behalf of South Hill Banks, we can not wait to use this company for PR purposes on future projects!" -South Hill Banks, Coaching
"Whitney is incredibly knowledgeable about the music business. She helped me define goals, create timelines for getting things done, brand my band and define metrics for the success of the campaign. It's a ton of fun working with her! Highly recommend to anyone looking to seriously pursue music as a job. 5 stars!" - The Northerners, Coaching
"I took a course & SO MUCH information was shared. It was all done in a very efficient, fluid way with natural progression and new skills to learn. I am especially grateful for the order of operations map to follow in preparing for a release. I would recommend this course to anyone wanting to do everything they can to be ready to launch their best work." -Walalla Buckeroo, Marketing Course
"I attended a class Whitney taught and it was an amazing session! So much information, tips and tools were shared with lots of examples, which I thought were marvelous. I would definitely recommend working with her to anyone who is curious on how to release their own music or feels overwhelmed with all the things that have to be done, while wanting to release their BEST." -Emily Koko, Marketing Course
"Every independent artist needs to take this course! Whitney is an excellent teacher; in only a few hours she gives an easy-to-understand overview of what PR is and what you can accomplish with it. She then gives you a road map of actionable steps you can follow to strategize for your campaign, how to prepare your artist assets, and how to professionally reach out to media outlets and make your pitch stand out. The information she shares in this course is invaluable to any artist. This is hands down the best class I took this past year." -Aileé Guerra Aréizaga, "Music Press Success" Course